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Vale Brewery Unveils New Brand Identity

Vale Brewery Unveils New Brand Identity

Vale Brewery is thrilled to announce the launch of its new branding and brand identity, marking a significant milestone in the company’s journey. This rebrand reflects Vale's commitment to quality, community, and the power of beer to bring people together.


Since its establishment as an independent, family-owned brewery in 1995, Vale has been dedicated to brewing high-quality beers under the stewardship of Dave Renton, Head Brewer of the last 25 years. The brewery prides itself on being a welcoming, inclusive place where a sense of belonging and joy permeates every interaction.


“Our new Vale brand is not just about a change of design. It is a reaffirmation of our core values and our promise to always produce beer that brings people together, creating lasting connections and memorable experiences,” said Joe Brouder, Managing Director. “We are proud of our Buckinghamshire roots, and our new branding celebrates this heritage, showcasing the beautiful local landscape and the bonds forged within it.”



The rebrand includes a fresh look for all core and seasonal beers, complete with new designs, tasting notes, and stories that capture the essence of their enjoyment. Additionally, Vale Brewery is reintroducing its ABC brand of one-off small batch brews, catering to craft beer aficionados in pubs, bars, and shops.


In line with the rebrand, Vale Brewery is excited to announce an expansion of its distribution network into East Anglia, Essex, Kent, and the South Coast, among other areas. This expansion will introduce Vale’s beers to a wider audience, fostering new connections across the country.


Looking ahead, Vale Brewery is approaching its 30th anniversary, a testament to its enduring legacy and commitment to brewing quality beer. “As we celebrate this landmark year, we invite our loyal customers and new friends alike to join us on this exciting journey forward,” Jimmy Brouder, Operations Director, added.


For more information about Vale Brewery, please visit


For any other enquiries, please contact:


Joe Brouder

Managing Director


Jimmy Brouder

Operations Director

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